Description: Esquire Magazine, 1969.
Cover design by legendary design artist George Lois discusses its origins of the cover:
From the piece...
"I called Andy and said, "I'm going to put you on the cover of Esquire magazine." And he said, "Wait a minute, George, I know you. What's the idea?" I said, "Andy, I'm going to have you drowning in a giant can of Campbell's soup." And he laughed and went, "Oh, I love it." Then he said, "George, won't you have to build a gigantic can?" And I said, "Andy, what are you, a schmuck?" This was before computers. I said, "Andy, we take a photo of a can, and photos of you looking like you're drowning, and I take black and white stats and paste them together, and have it printed on one surface—the C-print, it was called in those days—as neatly as possible, and I re-touch it, and it looks like you're drowning." He was amazed you could do that.
He got to the studio, and did those funny poses. They're a scream, aren't they? I sent you three rejects, and the one I used is not one of them. There are probably 12 or 13 all together, all crazy. He worked his ass off. I said, "Andy, you're drowning." "Andy, yell this time." He loved it. He had a lot of fun. He was a good guy.
The May 1969 cover of Esquire Magazine shows Andy Warhol drowning in a Campbell's tomato soup can. Designed by George Lois, the work will be featured in an exhibition at the Museum of Modern Art showcasing 32 of his famous magazine covers.